A new TV Trend? It looks like the networks, the cable channels that is, have caught on to how I and I'm sure many other people watch TV these days, I only watch recorded programs.
I don't know what I would do without my DVR. I rarely watch "live" television anymore. Why should I? I record the programs that interest me. I set my season pass for shows I love and watch regularly (I have 34 season passes currently). I love that I'm never searching for something good to watch since I record shows that interest me. At this point I have a nice collection of shows in my queue. If I'm in the mood (or have the time) for an hour long drama, I've got it saved. Sitcoms, check. Reality TV, check. Cooking shows, check. Whatever I want is right there and it seems that networks are starting to catch on.
One of the best parts of watching all recorded programs is the ability to fast forward through commercials. Because of this, we've seen a return to the 1950's way of advertising, have it incorporated into the show. Even having the stars of the show do mini ads. If you want an example of this, watch The Closer on TNT. It's a great show and the candy industry has taken notice of the main characters love of sweets. They've started to air these quick commercials which may appear to be part of the show but are really just and ad. I guess those advertising executives and networks executives, are hoping to fool us viewers into thinking there is more show to watch but actually it's just an ad. I have to give credit where credit is due and say this form of advertising is working because it kept me from hitting the fast forward button on my remote.
In my recent TV watching, something else caught my eye. I was busy doing another activity, while a recorded program was playing. A commercial came on advertising a new show about the hottest eligible singles in Dallas, which is starting soon. I have no interest in the show but what I found very interesting was just below the name of the show, in the promo was this statement "set your season pass now". Very smart of the network. It's a brand new show and they are hoping to get a season long audience. I'm sure that there are plenty of people out there who like me, record one or two episodes of a show and if we like it, we'll then set a season pass. I guess the network is hoping if people set their DVRs to record a whole season. They'll continue to watch, even if they only find the show mildly entertaining.
I suspect we'll be seeing more of this type of promos in the future, since DVRs pretty much come with every cable of satellite service. I find it interesting to see how networks and advertisers try to deal with the changing ways we watch TV. It's the new "easter egg" hunt, to find those items being advertised.
I don't know what I would do without my DVR. I rarely watch "live" television anymore. Why should I? I record the programs that interest me. I set my season pass for shows I love and watch regularly (I have 34 season passes currently). I love that I'm never searching for something good to watch since I record shows that interest me. At this point I have a nice collection of shows in my queue. If I'm in the mood (or have the time) for an hour long drama, I've got it saved. Sitcoms, check. Reality TV, check. Cooking shows, check. Whatever I want is right there and it seems that networks are starting to catch on.
One of the best parts of watching all recorded programs is the ability to fast forward through commercials. Because of this, we've seen a return to the 1950's way of advertising, have it incorporated into the show. Even having the stars of the show do mini ads. If you want an example of this, watch The Closer on TNT. It's a great show and the candy industry has taken notice of the main characters love of sweets. They've started to air these quick commercials which may appear to be part of the show but are really just and ad. I guess those advertising executives and networks executives, are hoping to fool us viewers into thinking there is more show to watch but actually it's just an ad. I have to give credit where credit is due and say this form of advertising is working because it kept me from hitting the fast forward button on my remote.
In my recent TV watching, something else caught my eye. I was busy doing another activity, while a recorded program was playing. A commercial came on advertising a new show about the hottest eligible singles in Dallas, which is starting soon. I have no interest in the show but what I found very interesting was just below the name of the show, in the promo was this statement "set your season pass now". Very smart of the network. It's a brand new show and they are hoping to get a season long audience. I'm sure that there are plenty of people out there who like me, record one or two episodes of a show and if we like it, we'll then set a season pass. I guess the network is hoping if people set their DVRs to record a whole season. They'll continue to watch, even if they only find the show mildly entertaining.
I suspect we'll be seeing more of this type of promos in the future, since DVRs pretty much come with every cable of satellite service. I find it interesting to see how networks and advertisers try to deal with the changing ways we watch TV. It's the new "easter egg" hunt, to find those items being advertised.
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